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Social Media Management For Small Businesses

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Social media management requires familiarity with a wide range of online platforms. In addition to scheduling, responding to comments and feedback, and handling analytics and insights, social media managers also handle community management. This is an important aspect of the role, especially when collaborating with clients. 

Social media is a marketing tool that helps businesses promote their products and services to consumers. It also enables companies to interact with customers and answer any questions they may have. In addition, social media allows companies to track customer feedback and develop new products based on consumer input. This type of interaction is a major advantage for small business owners who want to build loyalty and brand awareness. Visit Website to get started with social media management for your business.

social media managementSome people use social media as a means of communicating with other people around the world, especially in countries where traditional media is censored. For example, some people in some countries use social media to share independent news and information. However, it’s important to note that people who use social media for personal reasons should be aware that the information they receive could be biased or even fake.

The use of social media as a marketing tool has many advantages, including increased reach and improved ROI. Social media platforms provide a range of creative tools to help you manage your social media strategy. You can also use these tools to monitor cultural trends and incorporate them into your content marketing plan.

Another benefit of using social media as a marketing tool is that it can help you find and target customers who are interested in your product or service. This is accomplished by using retargeting ads, which are displayed to visitors who have already visited your website. These ads are then displayed to these visitors on their social media feeds and other websites they visit.

In addition to helping you market your business, social media can also be a powerful tool for employee recruitment. A growing number of job seekers are using social media to find and apply for positions with companies. As a result, hiring managers are looking for ways to attract and retain talent.

Using a social media management tool can help your company save time and money by automating the process of posting and scheduling. There are many different tools available that allow you to schedule posts in advance. Moreover, these tools can also help you analyze your past campaigns and improve future ones. They also offer features such as localized workspaces and team collaboration, which can make your life easier.

Customers expect great customer service from the brands they use, and this includes social media. A well-established social media management strategy can help you meet these expectations. It can also improve your bottom line, as it reduces the cost of acquiring new customers. In addition, it can improve your brand’s reputation, which leads to an increase in customer lifetime value (CLV).

Many companies do not have a dedicated social media team for customer support, but even a small business can offer excellent customer service on social media. To do so, you must know how to respond to your audience’s questions and concerns. It’s important to provide fast, helpful responses. Whether you’re a local shop or a global company, you should set clear expectations for your response times and let your audience know when your customer service team is available.

The best way to connect with your audience is by creating engaging content that inspires them. This can be done through videos, contests, and other types of content. In addition, you can promote these posts on your other marketing channels. Using these tools will help you reach your target audience and drive more traffic to your website.

Social media management tools are useful for businesses that want to manage multiple social networks in one place. They typically include scheduling capabilities, a unified inbox, social media analytics and reporting, and more. These tools can also help you save time and streamline your workflow.

While social media is a powerful tool for business, it can also be challenging to maintain a strong presence on every platform. This is especially true if you have more than one account or are responsible for several different teams. The right productivity hacks can help you avoid burnout and make your job easier.

Having a social media strategy in place will help you stay on top of your game, even during crises. During the coronavirus pandemic, for example, it was important for us to communicate with our audience in a way that was consistent with our values. We also made sure to pause nonessential content during this time of uncertainty.

Social media management requires a solid understanding of the different social platforms and their users. It also involves creating and curating content, including images, videos, text, links, and quotes. It’s important to keep in mind that the most successful campaigns use a mix of content, not just one type. Social media managers also have to stay on top of trends and use analytics tools to measure performance.

In addition, the social media manager must be familiar with the brand’s voice and tone. Using a consistent voice can help build a strong following, and creating content that’s branded but not overtly promotional is essential. The right tone can make a difference between engaging your audience and putting them off. In addition, the manager should have a good eye for design, and be prepared to communicate creative concepts with graphic designers and marketing managers.

It’s important to be realistic about your budget when planning a social media strategy. You should factor in the cost of hiring a professional, as well as any additional costs associated with developing original creative assets and ad campaigns. Fortunately, there are many affordable social media management services available. These services can help you take your social media strategy to the next level and often include a variety of online tools that are designed to streamline campaign development and management.

The first step in determining an appropriate social media management budget is to understand your organization’s goals and how they relate to your social media presence. If you’re looking to grow your social media followers, reach new audiences, or increase sales, it’s crucial to define your goals and develop a strategic plan that aligns with those goals.

Once you’ve established your social media goals, you can start evaluating potential influencers to partner with. It’s important to find an influencer who fits with your company’s image and voice, and whose audience will be likely to engage with your products. You should avoid forcing partnerships, as this can feel inauthentic and can hurt your brand’s reputation. Make sure you’re clear on the terms of your agreement, including the scope of the project, a timeline for completion, and required deliverables.

The emergence of social media as a way to build trust and brand awareness has created new challenges for marketers. This is because it requires a two-way conversation to establish trust. Consumers need to know a business has integrity and will respond to complaints and criticism in a positive manner. These new challenges are the perfect opportunity for businesses to make an impression that will last and set themselves apart from other companies.

Creating a social media presence that is based on trust is a process that takes time, but can lead to organic growth and a loyal community. This can be achieved by prioritizing transparency, and consistency and creating a safe space for engagement. It is also important to create a social media strategy that is aligned with the overall business goals.

It is a good idea to diversify the networks you use for social media management. This is because algorithms change quickly, and the network that is delivering results today might take a dip tomorrow. This diversification will help you stay on top of changes, and ensure that you are prepared for whatever comes your way.

Social media management is a complex job, and the best way to manage it effectively is to use a tool that provides analytics and metrics for each of your accounts. This will allow you to track the effectiveness of your campaigns, as well as measure the impact on your bottom line. A great tool for this helps you track engagement and performance across all your social channels.

Another crucial part of social media management is knowing your audience and creating engaging content that will inspire your followers. This will also allow you to build a sense of trust with your audience and establish a reputation as an expert in your field.

Aside from having a solid content strategy, it is also important to have a good social media management plan for each client you work with. This will help you keep track of your content schedule and stay on target with your marketing goals.

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Types of Window Replacement

by Posted in Home Improvement Tagged , , , , , ,

A rotting window frame compromises the structural integrity of your home and can lead to a variety of problems. Replacing a rotting window will eliminate any potential for further damage to your home’s structure and walls.Window Replacement

Choose Window Replacement Foxboro MA that matches your home’s style and functionality needs. Learn about window options and installation before contacting a contractor for window replacement.

There are many different replacement window options to choose from based on how and where your windows are used in your home. The style you choose will also have an impact on your home’s energy efficiency, as some window styles are more efficient than others. The type of windows you pick can also have an impact on your home’s aesthetic, and it’s important to consider what will work best with the architectural style of your home.

There are several reasons to replace your windows, including:

Older Window Frames

If your window frames are in poor condition, full frame replacement may be necessary. This method involves removing the existing interior and exterior trim, as well as the siding around the frame, to install new windows with a nailing fin that attaches to the exterior sheathing of your house. This is the best option for replacing older windows when the existing frames are rotting or sagging, and it’s also the only way to replace windows in newer homes that have a brick mold around the frame instead of traditional wood siding.

Outside Noises

If you have problems with outdoor noises, double- or triple-pane insulated windows with gas between the panes can help reduce these sounds and make your home more quiet. Poor Window Operation
If you find that your windows are difficult to open and close, it’s a good sign that they’re past their prime and need to be replaced. This can also be a sign that moisture is leaking into the frame, which can lead to mold and mildew if not addressed promptly.

Lastly, it’s a good idea to replace your windows when they become damaged or broken beyond repair, such as if the sash is warped and doesn’t close properly anymore. You’ll also want to replace your windows if they’re outdated, which can improve the value of your home and increase its ROI if you decide to sell it in the future.

Flush Flange

A flush flange is a flat exterior fin that sits underneath the frame to prevent damage to stucco and drywall during window replacement. Also called a Florida or Z-Bar Frame, a flush fin frame is the best option for replacing windows in existing homes while preventing damage to interior dry wall and stucco exterior finishes.

This style of frame is similar to an old fashioned milled wood cladding, except it comes in vinyl and metal. It is a good choice for those looking to match the style of their original home and avoid the hassle of having to redo the stucco or drywall around each new opening.

The term “flange” is often used incorrectly to describe the nailing fins or flanges that are installed on each side of the frame. The purpose of these flanges is to secure the window to the wall sheathing and hold it in place while the shims are being installed. The flanges also work in conjunction with the flashing and WRB to help prevent water, wind and weather infiltration.

When installing a frame with integral nailing fins, you should always make sure that the back side of the flange is sealed to the wall with an exterior grade waterproof sealant such as silicone caulk. The sealant needs to be able to expand and contract along with the shims and screws that are being installed. This helps to create a strong and waterproof barrier around the entire window.

A neoprene sealant such as Neoprelle® can be used to ensure that the shims are being installed properly and are holding the window securely. The use of neoprene can help to minimize leaks and improve performance during future maintenance.

Occasionally, a homeowner may find that the nailing fin is not tall enough to accommodate the shims and frame-screws. If this is the case, there are several solutions that can be tried. One option is to add a spacer to the shims in order to raise them. This is a relatively easy solution and can usually be completed in about 15 minutes. Another option is to shim the flange in order to increase its height. This is a more involved process, but it can also be done fairly quickly. If neither of these solutions are successful, it might be necessary to replace the nailing fin.

Insert

Window inserts are a great option for homeowners who want to transform their home, but don’t wish to do so by removing the existing frame. They allow the installation of a new replacement operating window within the current frame of the opening, and are also known as pocket windows.

During an insert window installation, your contractor will remove the interior and exterior stops and any interfering trim around the windows, and then they’ll insulate and air seal any gaps left behind. They’ll then install the new window and sash in the existing frame opening, with no need to build or replace any new framing or sills.

Because they’re designed to fit into the existing window frame, the glass surface area of a window insert will be smaller than a full-frame replacement. If you have old wood framed windows with a large window glass area, this may not be an issue, but if you have older aluminum or vinyl framed windows, it could mean less natural light.

Another drawback of insert replacement windows is that you can’t swap the existing frame type out for a different one. This isn’t a problem if your current frame is in good condition, but if it has shifted or warped over time, it can make fitting the replacement window into the opening difficult and lead to problems such as water leaks or air infiltration.

Like full-frame replacement, it’s important for your installer to be experienced with this type of project. If they’re rushing through the work or attempting to cut corners, it could lead to issues with performance and safety, especially if you live in an older home with a wooden frame that needs to be treated for moisture or other conditions.

It’s also not a good idea to try a DIY window replacement, even if you have experience in general construction and are handy with tools. Attempting DIY window installation can void your warranty, which means you’ll be responsible for any performance failures or mechanical issues that develop down the line. It’s also much more likely to result in an improper installation, which can negatively impact the energy efficiency of your windows.

Energy Efficiency

Depending on your home’s climate, you may be able to realize significant savings with energy efficient windows. Using Energy Star-certified double-pane windows in place of older single-pane windows with new frames can cut your monthly power bills by 7% to 15%. This makes energy efficiency one of the best window upgrades you can make.

Energy efficiency is also a factor in selecting the frame material for your replacement windows. Some frames are better insulators than others, such as vinyl and fiberglass. You should choose a frame material with a good R-value, which is the measure of a material’s ability to resist heat transfer. You can find these ratings on the NFRC label, which is applied to all new windows.

The number of window glass panes, the amount of insulation used and other features affect the overall price of a replacement window. For example, a double-pane, Low-E, wood-clad window is more expensive than an ordinary double-pane window, but it also provides better energy efficiency.

You should also consider the cost of installation when comparing different replacement windows. A professional installation will ensure that your new windows are properly sealed and airtight, which will reduce energy costs and extend the life of your HVAC system. If you plan to do the installation yourself, consider the equipment and materials required, such as a power drill, pry bar, utility knife, hammer, scraper, putty knife, caulk and paint.

If you’re looking for an even more energy efficient option, a window with argon gas fill between the glass panes will provide further insulation. This will keep the interior of your home warmer in winter and cooler in summer, cutting your energy costs significantly.

Keep in mind that more heat enters your home through attic hatches, recessed light fixtures and fireplaces than through your windows. It’s more cost-effective to invest in additional home insulation and weather stripping before you consider replacing your windows with more energy-efficient models.

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How Roofing Maintenance Can Save You Money

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A roof is one of the most important parts of your home. It should be inspected regularly to avoid costly repairs in the future.Roofing

Roofing Columbus GA maintenance should include sweeping the roof, removing debris from the gutters and downspouts, and checking for signs of moss, lichen, or algae growth. Taking these steps prevents damage to your roof and increases curb appeal.

The shingles on the roof are a homeowner’s first line of defense against the elements. They are designed to protect the roofing system from rain, snow, hail, and UV rays. However, if the shingles are not properly maintained, the entire roof can be exposed to damage. To avoid this, homeowners should regularly inspect their shingle roofs. A visual inspection from the ground can help identify problems that should be addressed.

If the shingles are old or deteriorated, they will need to be replaced. One of the easiest ways to check shingle age is to look for fiberglass showing through the shingle’s top layer. This means that the shingle has reached its end of life and needs to be replaced.

It is also important to check for shingle blisters. These are essentially bruises on the shingle that look like the impact marks from a hail storm. These blisters should be noted, and the homeowner should be contacted about repairs or replacements.

The homeowner should also check the shingle sealant for cracking and discoloration. This is another sign of aging shingles, and it is a problem that should be repaired as soon as possible to prevent leaks. It is also important to look for broken seams around vents on the roof. These are usually caused by a lack of ventilation in the attic and can be very difficult to fix.

Lastly, the homeowner should check for shingle nail heads popping out of the roof deck. This is a sign of improper installation and should be addressed immediately before it leads to more severe damage.

The homeowner should also make sure that the gutters and eaves are free from debris and are not blocked by overhanging branches or shrubs. Overhanging branches can cause rot or allow water to collect and damage the shingles. The branches should be trimmed to keep them from touching the roof.

Clean the gutters.

Gutters serve an important function: they funnel rainwater away from your roof and the foundation of your house. If they become clogged with leaves, sticks, and other debris, water will overflow the gutter and cause damage to the fascia and siding. Clogged gutters can also lead to mold growth on the underside of your roof and allow pests and critters to nest inside.

Cleaning your gutters is a messy job that requires you to perch precariously on a ladder for long periods of time. To make the task easier, you can wear work gloves and a mask to keep materials from irritating your skin and eyes. You should also wear sturdy shoes with slip-resistant soles and have a spotter standing by to ensure you don’t fall off the ladder.

Most experts recommend that you clean your gutters at least twice a year, once in the spring and again in the fall. Some homeowners with certain types of trees near their houses may want to do it even more frequently.

Working from a ladder is always dangerous, and cleaning your gutters can be especially hazardous if you aren’t careful. Before you start, it’s essential to inspect the ladder carefully and make sure it has secure, stable footing on the ground. It’s also a good idea to have a family member or friend stand by to help you in case you get off balance and fall off the ladder.

Whenever you’re cleaning your gutters, it’s important to check for electrical wires. It’s vital that you do this because if the wire insulation has been worn off by years of wear and tear or by contact with nearby tree branches, it could become exposed to the water in the gutter and create a dangerous electrical hazard for your home.

You should also check where the downspouts meet the gutters to make sure there aren’t any clogs. If there are, you should have them cleared right away because they can overflow and cause water to back up under the shingles or down the side of your home, which can damage the walls and foundation.

Remove tree branches.

The trees in your yard are a beautiful sight, and you love the way their feathery leaves dance in the wind and the changes they undergo each season. However, when they start hanging over your roofline, it becomes a major problem—a threat, even. Whether it’s because they grew too long or you inherited them when you bought your home, it’s important to have these branches trimmed regularly to prevent damage.

Any tree limb that comes within 6 feet of your roof should be removed. While you may think that a simple trim will do the trick, it is best to leave this task to a professional arborist, as they know how far away these limbs should be from your house and how to properly cut them without causing further damage. It is also a dangerous job, and one wrong move could lead to costly and extensive damage to your roof or property in general.

You should also look for diseased and dying limbs that are rubbing or crossing each other. If a tree is showing any signs of illness, it’s a good idea to call in an arborist to see what can be done about it. This may include trimming or possibly removing the entire tree altogether.

If you have any damaged limbs that need to be removed, it is crucial to do so before the next storm comes along. Leaving them there can further damage your roof, and they are likely to fall during a storm, potentially causing even more damage to your property and the surrounding area. If a tree branch does happen to fall on your house, the added liability will affect your homeowner’s insurance policy rates. This is why it’s essential to have a certified arborist and a roofer come in to assess the damage and help you get everything fixed and cleaned up before it gets any worse. Also, remember that it is usually best to take photos of any damage before starting any work on your own so that you can submit them to your insurance company for reimbursement.

Check the flashing.

If a roof is to be structurally sound and weather-resistant, it needs to have well-installed flashing. It stops water from infiltrating joints and valleys in the roof, and it directs rainwater away from penetrations (like chimneys, skylights, vent pipes, walls, and dormers) and other problem areas like rake edges and changes in slope.

Most flashing is fabricated from metal, such as aluminum, and it is usually sold in sheets with a variety of profiles. It can be bent into different shapes with a special tool, or it can be cut to the needed length on site with a saw. In either case, the end result is a piece of metal that fits tightly into the gap between roof and wall or between roof and roof.

The most important maintenance job for a roof’s flashing is to keep it caulked securely around the perimeter. This is especially important for the flashing that surrounds penetrations, such as a chimney, vent pipe, or dormer. The roof’s flashing should also be sealed around the base of a wall interruption, such as a window.

Look for caulk that is cracked, pitted, or missing beads along the flashing seams. These gaps can allow moisture to enter a home, and it’s best to replace this caulk if you see it.

A flashing leak is a common problem, but it doesn’t have to be a major headache for a homeowner. Often, it can be corrected by removing the old caulk and resealing with roofing cement.

It’s also a good idea to regularly inspect your roof’s flashing, either as part of a comprehensive roof inspection or on its own. This will help you catch problems before they become serious leaks or structural problems, and it will ensure that the flashing is properly functioning to protect your home from moisture damage.

A properly maintained roof will last longer and be more resistant to leaks. It will also be more attractive and add value to your home. A professional roofer can provide you with more information about the proper maintenance of your roof and its flashing.

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Landscaping Designs: The Elements of Form, Line, and Texture

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Landscaping Harrisburg PA designs often rely on the elements of color, form, line, and texture to guide the eye through the landscape. This does not mean that landscapes should be simple or bland, but rather balanced and logically organized.Landscaping

Design themes can be inspired by formal architectural styles or by a specific planting style such as a moss garden, native plant garden, or low-water garden.

Color is an important part of landscape design and can set the tone for the whole space. Bright, bold colors like reds and yellows are known to stimulate people and can create a sense of excitement, while cool shades of blue and green often suggest peace and relaxation.

In addition to creating a mood, colors can also help to define spaces in the landscape and provide contrast. Using monochromatic colors (tints and shades of the same color) can create a more cohesive palette while still providing room for creativity. For example, you could use soft lavender and royal purple flowers in a design that is meant to feel elegant and refined.

When choosing colors for a landscape, it is important to consider the color wheel, which shows what colors complement each other and which ones contrast. Landscapers typically stay within either the warm or cool color groups, combining hues to achieve desired effects.

For example, mixing complementary colors such as yellow and red or blue and orange can generate energy, while using analogous colors (colors that are next to each other on the color wheel) like yellow-greens and purples can offer a more subtle effect.

When designing a landscaping project, it is also important to consider the color of existing hardscape materials like driveways and walkways. While some clients may want to completely change the color of these structures, others may simply wish to coordinate their new plantings with the existing colors. Regardless of the scope of the project, knowing the basics of landscape design color will allow you to better serve your customers and help them envision their finished landscaping.

Form

The shape and structure of a plant or landscape element are important. Trees, for example, range structurally from the stiff majesty of the Lombardy poplar to the drooping quality of a weeping willow. Similarly, the shape of a water feature can draw attention or create a focal point in a garden.

Form also includes the lines that a garden or hardscape design uses to organize its features. Lines can be created in many different ways, including the lines of planting beds, sidewalks, where turf meets pavement, and other hardscape elements. A good use of line in a landscape design adds a sense of rhythm to the overall garden and helps guide viewers through its components.

Landscape designers often develop their ideas by experimenting with and combining plants and other materials in a virtual space using specialized software. Some of these explorations aren’t linked to a specific site and serve more as a means to push theoretical boundaries, but they can help inform a design project once it is brought to fruition.

A successful landscape design should be cohesive, with a clear and logical arrangement of plants and other components. It should be based on the needs and desires of the client, the conditions of the site, and the time-tested principles of composition—proportion, order, repetition, and unity. Using a guiding design theme or style can help, but it’s equally important to take inspiration from gardens or landscapes you admire. Borrowing a few of the most interesting plant combinations, pathway surface materials, or other aspects of a design and adapting them to your own site can make a big difference in the overall impact of your landscape.

Texture

Texture is an important element in landscape design that adds depth and interest to a garden. It refers to the feeling of a plant or its surface, whether it’s coarse, rough, fine, heavy, or light. A landscape without texture can look flat and dull.

The textures of plants, soils, and hardscape features such as walls and pavers can all impact how a landscape looks. It’s important to consider how a planting will be perceived close up, from a distance, and as viewed in different seasons. For example, in winter, the delicate tracery of branches against a snowy sky and the dark furrows of exfoliating bark on trees and shrubs can offer enjoyment that’s a welcome break from a bare and stark landscape.

When choosing plants, the texture of their leaves and flowers also plays a role. Fine-textured favorites like sedums and succulents offer a soft and delicate feel, while coarse-textured plants such as cannas and elephant ears create a dramatic presence. The branching pattern of a plant also affects its texture. Tightly branched plants such as boxwood and Japanese yew create dense appearances, while open-branched plants such as honey locust and royal fern appear more light and airy.

The use of different textures is especially effective when the pairings are juxtaposed rather than overlapping. This helps keep the eye drawn to different parts of a plant and allows the viewer’s attention to rest. The same can be said for the use of contrasting scales in plants, rocks, and other hardscape elements. For example, the couple in this photo paired plants with extreme textures to draw the eye and provide visual excitement. The smooth surfaces of the paving and decorative pieces, including a set of Moroccan doors, work to balance these textures.

Lines

Lines shape the landscape and determine how people move through and experience it. They can be curved, straight, horizontal, or vertical and help frame the views we see and want to be seen. They also convey a sense of order and formal crispness to the design. For example, straight lines can be used to draw the eye along a pathway or create focus for a planting bed. They can also be curved to add interest and soften the lines of a walkway or a fence.

Curved lines are found in natural areas and are associated with a relaxing, peaceful character. They are commonly used around water features to reinforce the lines of natural features or to draw attention to fountains and ponds. They can also be incorporated into circular garden paths or the design of a curving gazebo.

Vertical lines can evoke a sense of strength and power. They can be created by tall trees, structural elements like arbors or trellises, or even the height of walls or fences. They are also often used to highlight a focal point, like the top of a building.

Horizontal lines communicate a sense of stability and grounding. They can be created by a lawn, the edging of planting beds or sidewalks, or the clean line between turf and pavement. They can also be created by a simple path, the lines of a patio or deck, or by adding plants that spill over the edges of the pathway.

Repetition of form, color, and texture can establish a rhythm in a design and help create focus and harmony. However, repetition should be done with care so that it does not become overbearing or tiresome.

Focal Points

Just as with the art of painting, in landscape design, focal points draw attention and help guide the eye through a landscape. Focal points can be simple or complex, and they can add a unique element to take your landscaping design to the next level.

Whether you choose a single dramatic plant with an interesting color or texture that stands out from the rest of your garden, an artistic statue, or a beautiful fountain, a well-placed focal point draws the eye and helps the viewer experience the full beauty of your yard and home. These elements can also serve other useful purposes, such as drawing the eye away from a less attractive area of the landscape that you would prefer to keep out of view.

When designing a focal point, it is important to consider the size and style of your yard and the other elements that will be nearby. You want a focal point that will be a good size and not overwhelm your other garden features. You will also want to be sure that the focal point reflects your own personal taste. If you love Greek architecture, a Grecian urn is a good choice; if you prefer to have garden gnomes in your yard, that is perfectly fine!

You can even use a water feature as a focal point to draw the eyes, soothe the mind, and relax the body. It is important not to overdo the focal point concept, however, as too many features can make a landscape look too busy and overwhelm the viewer. It is also important to remember that focal points should be visually appealing throughout the year. A brightly colored plant or group of plants may work as a focal point in the summer but will not hold the interest of visitors during the winter.